Not so fast! Newspapers live

Following up with my last post.Here is an article from BusinessWeek  about Tribune’s current state of bankrupt affairs, Sam Zell’s folly and how mergers may be the catalysts of a sort of Armageddon like the one I mentioned.But not all is bad news! Another article from PR Week talks about weeklies. In so many ways the underdog and yet, they seem to be very aware of their business model, of how the internet can be used in a way that won’t backfire and how they can cultivate the loyalty of their readers (86% of adults read a local community newspaper every week). * Thanks to my co-worker Sean Wood for tweeting those great links.


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