It is true what they say. The good ones are worth the wait.
Christmas came early for those of us — in fact, most of us, according to a November 16, 2009 article on Read Write Web — who use TweetDeck as oru third-party Twitter client of choice. This week, TweetDeck released a series of several updates including Twitter lists, geolocation, more Facebook support, and brand new LinkedIn support. A great article on Read Write Web covers the most significant changes in the new version of Tweetdeck. Here, I will discuss some implications and considerations for those of us who plan on continuing to use TweetDeck now that it has been cranked up to 11.
Twitter, Facebook, LinkedIn, MySpace integration
Because Twitter, Facebook and LinkedIn are now integrated, those who know that most of their friends and followers are shared across networks should consider NOT updating Twitter, Facebook and LinkedIn with the same thing. TweetDeck is now TRULY a deck, so use it as such. Instead of finding thinking of using the new TweetDeck as a shortcut to cross-posting the same thing all over the place, think of how to tailor your message accordingly to where people are going to care to read about it. If it’s work-related, Link it in, and so on and so forth.Now that you can easily access your Twitter lists AND your TweetDeck groups, be smart about how you build them. TweetDeck groups aren’t public, so save your “cool people I tweet with all the time” list for a TweetDeck group and use Twitter lists, which are public, with a little more purpose in mind. Use them to add value and become a point of reference.The new TweetDeck lets you write on the wall of the Facebook Pages with the same ease with which you tweet. This means that you can be more proactive and engaging with your fans on Facebook. Time to be more consistent about showing fans some love, as opposed to only updating the page every time you need something from them.Should you choose to activate the Facebook news updates column on the new TweetDeck, be strategic about it. I don’t check Facebook as often as I do Twitter and when I do, I tend to see what a few number of my friends are up to — I write a few witty wall posts, comment on pictures and then I’m off. Now, I’m using TweetDeck to try to catch what some of my new friends or old friends whom I have lost a bit of touch with are up to. In other words, I’m using it to maintain relationships that I may be giving less attention to simply because I’m not on Facebook as much and when I am, I default to commenting on the walls of friends with who I interact more often.LinkedIn updates come in with less frequency than everything else, so why not activate that on the new TweetDeck? It’s information that I rarely, if ever, was paying attention to. Now, I can tell who is on the move and maybe some opportunities to connect people or connect with people will arise. I haven’t gotten there by using LinkedIn yet but maybe the new TweetDeck will make all the difference in that world.
TweetDeck’s new profile view includes geolocation; your bio; your link; and followers, following, tweets, and lists information. Don’t set your geolocation as “global” or “wherever the wind blows,” because that tells me nothing and it won’t help you make local connections — and the potential to scaling things back to local is where social media eventually wins and rules above everything else. Also, make sure your link actually goes somewhere, because it is now featured more prominently on your profile view and I might just click on it.The infamous retweet function is opt-in on the new TweetDeck. All I have to say about that it… you guys are smarter and now your users better than Twitter. And, thank you.
TweetDeck, if you’re reading this, Flickr integration would be the cherry on top 😉
February 8, 2010 Update: TweetDeck is now allows you to view Flickr, YouTube and Posterous media within the client.Watch a video of the features in TweetDeck’s latest version below.